Telecommunications company in UAE Report Content: – Current Market Situation: • Brand: (1) where it originates from, (2) when it was introduced in the UAE, (3) existing product lines/items in the UAE • Organization that markets the brand: (1) business activities, (2) date of establishment in the UAE, (3) structure and size, (4) strengths and weaknesses • Market environment: (1) micro-environmental and macro-environmental factors that have the biggest impact on the brand’s existing product lines/items in the UAE, (2) major changes and trends that impact marketing decisions of the brand’s existing product lines/items in the UAE – Market Description: • Market for the brand’s product lines/items in the UAE: (1) define the market, (2) current size of the market, (3) future size of the market (4) who are customers buying them from, (5) customers’ current needs and wants, (6) potential changes to customers’ needs and wants • Market segments: (1) define the existing market segments...
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