Strategic Plan Evaluation Strategic Plan Evaluation

Strategic Plan Evaluation
Description
You work for a consulting firm whose primary objective is to help businesses improve their strategic operations. Your firm recently was hired by a newspaper company named Hoosier Media Inc. The client’s print newspaper circulation and subscriptions have declined, resulting in 30% lower revenues over the last five years. Online ad revenues have increased but currently account for just 5% of the company’s revenue. You have been tasked with providing a comprehensive internal and external analysis to help the firm improve its business operations.
In a 10- to 20-slide presentation with speaker notes, address the following which will be presented to the Director of Marketing:
•The best possible options for evaluating a strategic plan
•Corrective actions that should be taken to ensure company operations are correctly aligned with the strategic plan
Include the following in your presentation:

•How should the company measure organizational performance?
•How will the company examine what progress is being made toward the stated objectives?
•What criteria will be used when determining whether company objectives are measurable and verifiable?
•Based on your knowledge of the company, what changes should be made to reposition Hoosier Media competitively for the future?

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